Anthony Nolan X Anthony Crolla

We worked with Anthony Nolan to capture part of their Someone Like You campaign, filming a training session between Anthony Crolla and Reuben Muston in Manchester.

Shot over a single day with a small crew, the focus was on a relaxed, fly-on-the-wall approach, letting real moments unfold naturally rather than staging anything.

We delivered a suite of 10 vertical social films alongside stills.

What made the project particularly meaningful was the connection behind it. Just a couple of weeks before the shoot, Jacob had donated his stem cells through Anthony Nolan, which ultimately led to the project us working on the project.

A proper full circle moment, and one that reflects the kind of story-led work we aim to create.